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EAP: Mental Talks: Persuasion Techniques and Propaganda


To inform how persuasion works and how to recognize the signs of the influence. In this workshop we will give more information and practical advice about techniques for influencing behavior and will learn how we can control ourselves.

At the beginning of this century, it was widely assumed that the internet would usher in a new era of freedom. This technological wonder of computerized, open-architecture networking would allow people around the world to share information without constraints, eliminate media “gatekeepers,” and foster extraordinary connections, bringing unprecedented advances in knowledge and democratic progress. So went the thinking.


But in the arenas of politics and freedom of expression, this optimistic vision has not been realized. Instead, we find ourselves in a dramatically different set of circumstances, living in an era shaped not by openness, but rather by manipulation.

The question, then, is how this is done—how are manipulators able to alienate their targets from their own decision-making powers and interfere with the way they make up their minds about how to act? Philosophers and political theorists have described a wide variety of purportedly manipulative techniques.

Manipulation is often characterized as a form of influence that is neither coercion nor rational persuasion. But this characterization immediately raises the question: Is every form of influence that is neither coercion nor rational persuasion a form of manipulation?


In this Mental Talk we will discuss:

  • To define what persuasion is
  • To explain what the means of manipulation are
  • To present the essence of propaganda
  • To answer the question “Is there a bright side of the manipulation?”
  • To find out how propaganda is a model of intentional influence
  • To give practical propositions of behavior influencing techniques



  • Up-to-date presentation of information and research in the field
  • Discussion about what we know about manipulative approaches
  • Strategies for developing our relations with people who try to manipulate us
  • Self-reflecting exercises


In the planned workshop are invited to participate people from Modis

Duration:  60 minutes

Registrations are closed for this event.