The Psychological Effects of Colors

• What would the world be without colors?

One thing is certain: it would be dull and gray. It has been known for centuries that colors have a great influence on people. Color psychology has also been making use of this knowledge for a long time. Colors are used as a psychological instrument to have a positive effect on the observer.

• But what exactly is color psychology?

In general, it may be referred to as the study of how colors affect people.

Colors are a powerful force in our lives as they can have effects on our bodies and minds. They influence our emotions, behavior and perceptions in both conscious and subconscious way. The perception of colors may vary subjectively and depend also on language, culture, climate and many other factors. Still, there are some color effects that have universal meaning.

We will present you information about what color psychology deals with and will discuss recent studies as well as experiments on color perception and its effects. We will consider how colors can affect our state of mind and mental health, how they can help in reducing stress or improving our mood.

Among all we will speak about color stereotypes, various strategies that we can use or actions we can avoid in order to be less manipulative to all the information we are constantly being presented to.